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Icebug is a Swedish footwear company founded in 2001 on the idea of making better shoes for people that want to get outdoors every day. World leading traction technologies empowers people to get out and enjoy even in the most slippery conditions: Ice, snow, wet rocks and mud. Icebug offers shoes for all activities. Made to be durable and designed for longevity, with minimal resource use. Icebug’s vision is to be a changemaker for a society where people can thrive on a planet in balance. The commitment is to do the right thing, even when it hurts. Icebug does not have a sales growth target and Nature and Society are prioritized stakeholders. Icebug is a member of 1% for the planet. Icebug has set out to change the footwear industry through sharing scalable solutions. The brand offers radical transparency on climate footprint and is committed to halve emissions by 2030.
